There  can be no doubt the Internet has blurred international cultural borders. Anyone,  anywhere can access virtually anything at anytime. 
 
However, the most popular sites are only the beginning of the story. These websites may be the first stop for most Internet users but they are only a means to a much more personal end.
    
In  the past, connectivity may have been a bigger issue but that too is slowly  fading as the world gets wired up with smart phones. Nevertheless, the world's  eyeballs tend to gravitate to the same ten websites, irrespective of location. The  world has been all but divided between Google, YouTube, Yahoo!, Facebook and Twitter.   
| TOP TEN INTERNET SITES | |||||
| Singapore | Pakistan | Malaysia | Japan | ||
| 1 | Yahoo! Japan | ||||
| 2 | |||||
| 3 | |||||
| 4 | YouTube | YouTube | YouTube | YouTube | |
| 5 | Yahoo! | Yahoo! | Blogspot | FC2 | |
| 6 | Wikipedia | Blogspot | Yahoo! | ||
| 7 | Windows Live | Windows Live | Wikipedia | Rakuten | |
| 8 | Wikipedia | Blogger | Ameblo | ||
| 9 | Blogspot | Amazon Japan | |||
| 10 | MayBank | Wikipedia | |||
| Source: Alexa, accessed June 24, 2012 | |||||
However, the most popular sites are only the beginning of the story. These websites may be the first stop for most Internet users but they are only a means to a much more personal end.
Train  lovers may watch YouTube videos of trains, celebrity watchers follow Justin  Bieber's every move, news junkies zoom in on interesting stories and, most of  all, individuals tell friends and family their life stories through personal tweets  and Facebook updates. 
On  the face of it, the Internet has 'globalized' information much like Hollywood did  to movies, i.e. the world watches Madagascar 3 and Modern Family at the same  time. However, the nature of the Internet also permits the organization of 'tribes'  on the basis of shared interests. And, because tribes pull in interested  persons from all over the world, establishing large tribes becomes easier. Geography  is no barrier to the Internet. 
The  Internet embodies contemporary life's Yin and Yang: it unites and divides; informs  and misleads; globalizes and individuates. 
The  Internet is that most ubiquitous of modern forces. The Internet complements our  connections with others and its limit human interaction too. 
__________________
    
Imran  is a business and management consultant. Through his work at Deodar Advisors and the  Deodar Diagnostic, Imran improves profits of businesses operating in Singapore  and the region. He can be reached at imran@deodaradvisors.com.  
      
 
 


 
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