The Art of Social Media is an easy read. The book is organized using clear headings and subheadings allowing readers to skip sections not relevant to their interests. The book is aimed at sophisticated social media users with a general grasp of most social media platforms. Nonetheless, it is worthwhile even for novices who wish to improve their social media footprint.
Like many such books, this one provides lots of referrals to applications and sites which help to optimize one’s usage of specific platforms. The e-book uses links though I read a hard copy borrowed from my local library. These referrals vary in usefulness but are necessary for any book claiming to be a handbook about social media.
In the New Economy social media is a segment all on its own. Many jobs and vocations include the term, Social Media Manager, etc. The Art of Social Media is best suited for those whose livelihoods are directly related to social media. For most social media is something used for, well, social reasons. For this segment, Kawasaki and Patrick’s book is over the top. Unless one spends a good portion of one’s day focused only on social media the book is probably not for you.
Imran is a Singapore based Tour Guide with a special interest in arts and history. Imran has lived and worked in several countries during his past career as an international banker. He enjoys traveling, especially by train, as a way to feed his curiosity about the world and nurture his interest in photography. He is available on twitter (@grandmoofti); Instagram (@imranahmedsg) and can be contacted at firstname.lastname@example.org