The Art of Social
Media is an easy
read. The book is organized using clear headings and subheadings allowing
readers to skip sections not relevant to their interests. The book is aimed at
sophisticated social media users with a general grasp of most social media
platforms. Nonetheless, it is worthwhile even for novices who wish to improve
their social media footprint.
Like
many such books, this one provides lots of referrals to applications and sites
which help to optimize one’s usage of specific platforms. The e-book uses links
though I read a hard copy borrowed from my local library. These referrals vary
in usefulness but are necessary for any book claiming to be a handbook about
social media.
In
the New Economy social media is a segment all on its own. Many jobs and
vocations include the term, Social Media Manager, etc. The Art of Social Media
is best suited for those whose livelihoods are directly related to social
media. For most social media is something used for, well, social reasons. For
this segment, Kawasaki and Patrick’s book is over the top. Unless one spends a
good portion of one’s day focused only on social media the book is probably not
for you.
__________________
Imran is a Singapore based Tour Guide with a special interest in
arts and history. Imran has lived and worked in several countries during his
past career as an international banker. He enjoys traveling, especially by
train, as a way to feed his curiosity about the world and nurture his interest
in photography. He
is available on twitter (@grandmoofti); Instagram (@imranahmedsg) and can be
contacted at imran.ahmed.sg@gmail.com
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